Dollars versus days


By Kathy Henne



After you’ve taken step one and decided to sell your home, step two is usually setting your asking price, striving for a balance between generating offers and receiving top dollar.

Your chosen representative will perform a Competitive Market Analysis (CMA) to produce an estimate of your home’s “fair market value,” or that price that educated buyers will pay based on listings and sales of homes similar to yours. The agent will not establish the price, but only provide the information you need to make that decision for yourself.

In a hot market, you would have the advantage, but would still want to avoid overpricing, which is always unproductive. However, in a buyers market, you’ll have to be particularly cautious in your approach to setting a price.

In soft markets, price reductions become more common, as well as fewer offers and longer listing periods. You have to first establish your priority: is it more important for you to sell quicker or to get the most money possible? Like it or not, one option simply must be more critical than the other in your sales decision.

Have a third party, like your agent, help you see your home as a commodity, with positive and negative selling points. Price your home objectively and competitively, be prepared to negotiate to reach an agreement with buyers, and exercise patience as you prepare your home to compete with all the other homeowners in your local market. Sparkling clean homes that are well maintained and well priced will win the buyers hearts.

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By Kathy Henne

Contact the Kathy Henne Team RE/MAX FINEST by calling (937) 778-3961.

Contact the Kathy Henne Team RE/MAX FINEST by calling (937) 778-3961.

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